Commerce with purpose
How you help by choosing cupuaçu
Your choice gives cupuaçu a place in the market. The purpose: turn that value into skills and legal work where the fruit grows.
A legal alternative. A forest under threat.
MIDAGRI recognises cupuaçu as a profitable, legal alternative to illegal mining in Madre de Dios. MINAM documents the deforestation it causes. Productive development is part of the response, alongside protecting the territory.
MINAM · Productive development and Restoration Plan MINAM · Illegal mining and deforestationMore value where the fruit grows
Processing pulp and seeds, improving quality and reaching markets develop local skills. Organisation, traceability and clear trading relationships are needed for that value to reach producers.
MIDAGRI · Cupuaçu and sustainable developmentCreate value with the forest standing
Added value must go alongside responsible production, legally sourced wood and soil conservation. MINAM’s Bio-business Programme requires formal resource use and no deforestation.
MINAM · Bio-business Programme criteriaCommerce with purpose
Choose with information about origin, processing and working conditions. Idylle® aims to build a traceable chain and will publish documented progress. These sources support the chain’s potential; they do not verify the brand’s own impacts or establish that one purchase stops illegal mining by itself.
Commerce with purpose
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Let the world discover another way to create value in the Amazon. Share this purpose.
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